Visions of Sugar Plums….and Apple Rockets.
The concept of a an adoption curve is credited to Everett Rogers in his 1962 paper on the Diffusion of Innovations. It described the adoption curve and introduced the concept of tinkerers and innovators, early adopters, early consumers, etc. Rogers had a PhD in Sociology but was originally an Agriculture student at the University of […]
Visions of Sugar Plums….and Apple Rockets. Read More ยป
